Stopping fake news The most rapid and effective route to developing crisis communication skills is through personalized on-camera role-playing. We will simulate actual interviews with real TV News crews. Then, after our immediate critique, your performance should improve with each round. Learn to anticipate questions before they're even asked. You will learn: How to prepare for the five basic questions How to determine the story angle in advance What to say if you don’t know the answer What to do about ‘gotcha’ questions What not to repeat How to input ‘message points’ One answer never to use When to stop talking How to avoid the ‘ambush interview’ When is the interview over How to have ‘initial statements’ ready Non-verbal communications (body language) When to follow-up The most important thing to remember

Avoiding the media Ambush Training